Press: Odd
Street hawkers and new boxes are distributing on the corners of Washington, D.C. a new publication, called the Express by the Washington Post. This little McNews number is a tabloid-format color publication with no news item stretching over 180 words, as best as I can tell.
All the news items are little, analysis-free, wire-based stories. In fact, there is not a single piece from a staff-member of the Washington Post publication (there are several items from Washingtonpost.com writers), which I guess makes sense, considering that people like myself pay a quarter, a nickel and a penny for home delivery of said Washington Post in the morning.
Still, it seems like poeple who might purchase the Post now won't, because they have had this little USA Today bastard-child thrust into their hands. And I can't exactly work out why this product was created. Is it merely more advertising dollars? The rates (caution: pdfs) seem extremely gentle (general open rates in the Express are about a tenth of the general open rate in the Post), and the Express does feature a front-page tile in the upper right hand corner, which represents the most disgusting advertising development in recent memory, and retails for $1,175. Perhaps the ravenous appetite for advertising lucre has driven this bubble-gum publication into existence.
Street hawkers and new boxes are distributing on the corners of Washington, D.C. a new publication, called the Express by the Washington Post. This little McNews number is a tabloid-format color publication with no news item stretching over 180 words, as best as I can tell.
All the news items are little, analysis-free, wire-based stories. In fact, there is not a single piece from a staff-member of the Washington Post publication (there are several items from Washingtonpost.com writers), which I guess makes sense, considering that people like myself pay a quarter, a nickel and a penny for home delivery of said Washington Post in the morning.
Still, it seems like poeple who might purchase the Post now won't, because they have had this little USA Today bastard-child thrust into their hands. And I can't exactly work out why this product was created. Is it merely more advertising dollars? The rates (caution: pdfs) seem extremely gentle (general open rates in the Express are about a tenth of the general open rate in the Post), and the Express does feature a front-page tile in the upper right hand corner, which represents the most disgusting advertising development in recent memory, and retails for $1,175. Perhaps the ravenous appetite for advertising lucre has driven this bubble-gum publication into existence.
0 Comments:
Post a Comment
<< Home